The Death Of

Self Help?

Does the $38 billion Self Help industry need you to fail?

Would Self Help go bankrupt if you started to succeed?

Does Self Help feed you failure so you need their solutions?

Are they keeping you from getting what you really want?

Are they called gurus because it's cult-like?

Did you already know all this deep down?

Is there a better way to find what you need?

What if you never had to buy another Self Help program?

The Birth Of The Real You?

What does it mean to become the Real You?

Would you taste your true potential?

Would you find your own freedom?

Would you see what's been missing?

Would you find your purpose?

Can the Real Us meet the Real You?

From Failure To Real?

What if failure became impossible?

What if success was becoming Real?

What if you became the Real You?

What if every day was the Real You?

What if you never had to buy another Self Help program?

What if you never wanted to go back?

What if Self Help died so you could Really fly free?

What if we could help you fly?

What if we could help you build the plane?

What if we could be the airport?

What if we could be your ground crew?

What if we could be the control tower?

What if we could be the runway?

What if we could be your fuel?

What if we could be the radar?

What if we could help you fly?

What if you never had to buy another Self Help program?​

Are you open to try something completely different?

What is Project 2.0?

Project 2.0 is a team and Project 2.0 is a platform.

3 questions fuel our team and define this platform:

1. How do you see the Real You?
2. How do you become the Real You?
3. How do you sustain the Real You?

See. Become. Sustain.

What does it mean to see the Real You?

To See:

1. To see right through the bullshit

"I just saw through all the culture, boxes, beliefs, habits, cages and Self Help systems that make me walk in circles."

2. To find the bricks that fit your path

"If I incorporate (meditation, Ho'oponopono, skydiving, space travel, etc.) into my path, I'll become more the Real Me."

What does it mean to become the Real You?

To Become:

1. To build the bricks that fit your path

"The only type of meditation that works for me is listening to Baroque Opera or Heavy Metal hanging upside down."

2. To take a single step on that path

"Today I meditated listening to Metallica hanging upside down and I closer to becoming the Real Me"

What does it mean to sustain the Real You?

To Sustain:

1. To create momentum on your path

"Having my own band of companions gives me the courage and strength to keep building and keep walking my path."

2. To make momentum last a lifetime

"Because my support structure doesn't cost me $10,000 a month, I know I will always have help if I stumble!"

But isn't this what Self Help offers?

3 reasons Project 2.0 is not Self Help in disguise

1. Self Help sells step-by-step systems like religious truths. Project 2.0 empowers you to build your own system.

You want fast results. Gurus want fast money.

Because of this, Gurus often design systems that promise quick wins and immediate success. And the systems themselves? They often have great ideas and worthy steps. But while we crave the simplicity of a step-by-step system, that's not always how Real Life works.

Project 2.0 embraces fast and easy... but only if it helps you see, become, and sustain the Real You on your unique path.

2. Self Help fakes personal support: Up to $10,000/month. Project 2.0 offers Real personal support: $7/month or less.

Here's the truth:

Outrageously-priced coaching programs are often packed with hard selling and poorly trained coaches that read from a script. But do any of these people actually know how to support you? Or are they just pushing the same old system hoping you'll never question it?

Project 2.0 supports you with your own team of fellow path-followers. No matter what you need, someone will be there to dive in and help you.

3. The Self Help business model fails if you succeed. Project 2.0 fails if you fail. We're all in this together.

There are good people who start Self Help businesses. But the business model is set in stone and requires failure. Self Help needs repeat business. If you succeed, they fail.

If you're going to invest your time, energy, and money into something, there needs to be trust, accountability and transparency. The only solution is to build it into the business model.

Project 2.0 will always stay affordable and no one is turned away. The business model sees profit if you stay with it. And you'll only stay with it if you keep seeing, becoming, and sustaining the Real You.

The Bottom Line

One Truth: If you fail to become the Real You, we fail too.

One Promise: Together, we can help you live life as the Real You.

Our Core Technology: Real People collaborating on the Real You.

The birth of Project 2.0

You don't know me, but you know my work.

You’ve likely read one of my sales letters or purchased programs that I’ve designed. Like the Awakened Millionaire Academy or the Ho’oponopono Practitioner Certification.

My name is Mitch. I'm a Self Help insider. I'm a publisher behind the scenes. I've been a part of the problem. I've lost sleep over it. I'm sorry.

For years, I've been quietly obsessed with figuring out how to fix Self Help. I've schemed and experimented and done everything in my power to move this industry forward. Most notable being the projects I collaborated on with my dear friend Dr. Joe. Vitale.

Joe and I developing a Joe Vitale 2.0 module for the platform

But even though I'm proud of everything Joe and I created together, we still had trouble fixing one of Self Help's biggest problems: Helping people sustain results for a lifetime.

Believe me, I've tried.

And if there's one thing I know for certain about this industry, it's this:

Self Help can't be fixed. The foundations are rotten beyond repair. It must die. And something better, more Real, must replace it.

That's why Project 2.0 was born.

It's a new, better, badder way to self help that works for YOU.

And it's a much-needed attempt to save an industry that needs disrupting.

Meet The Team That's Making Project 2.0 Reality

We are investing heavily, both time and money, into exploring how new technologies to help you become the Real You. It's part of our path to disrupting the status quo.

But our biggest technological asset of all? Real humans.

Meet the 12 people behind Project 2.0.

This is your new support team. Your mission control. Your pit crew. Your own personal growth sherpas leading you up the mountain to discover the Real You.


Facilitator of Architecture And Data Storytelling



Facilitator of Voice And Beginnings



Facilitator Of Spirals Upon Spirals Upon Beautiful Spirals

United States


Facilitator Of Full Stack Dancing Code



Facilitator Of People, Ideas And Order



Facilitator of Strategy, Tactics, And Dominant Resonant Emotions



Facilitator Of Butterflies And Smiles



Facilitator Of Relentless Support And Truth

The Philippines


Facilitator Of Human Sunshine And Designed Development

El Salvador


Facilitator Of Cascading Functions And Harmonious Movement

The Philippines


Facilitator Of Ideas, People and Chaos

United States


Facilitator Of Ideas Developing People


Each and every one of us is here to support you on your journey.

Any question you need answered, we'll answer it.

Any problem you need solving, we'll help.

Anything you need at all, we'll be here too dive in and support you.

Because your journey to the Real You will be much easier with the Real Us helping.

We can't wait to welcome you inside.

What does $7/month get you in Project 2.0?


A devoted team supporting you on your path to becoming the Real You

Need help? Done. Need accountability? Done. Need to be heard and seen? Done. Need to be accepted? Done. Each of us on the Project 2.0 team is here to support you -- any time, any place.

No matter the type of personal support you need, someone on our devoted team will be there to give it to you.


Your very own tight-knit crew to grow with, live with and love with

Perhaps one of the coolest parts of Project 2.0: You get your very own tight-knit crew of intimate companions -- a group of like-minded adventurers to learn with, grow with, and explore with on your path to discovering the Real You.

As soon as your Adventure Pod is formed, our platform gives you all the tools you need to nurture deep, lasting bonds with your new band of personal growth companions.


Be the Real You in a community of others on the Real Path.

In Project 2.0, what unites us is that we're all on the path to becoming the Real Us. We're all individuals. We're all on our own individual journey, but also together at the same time.

We're built on a cutting-edge social platform that's designed to foster communities that explore together and grow together.


Brilliant minds guiding you through new growth experiences... live.

Led by fascinating and sometimes “famous” minds, you and your team will hop on a live video call and be guided through an idea or opportunity.

This isn't learning -- it's exploring and doing in a way that will help you adapt these lessons to fit you own unique path.

First Up? Dr. Joe Vitale, raw and real, sharing something he's ever shared before.

HOW-TO 2.0

Your new replacement for the rigid step-by-step system.

Following your path doesn't mean reinventing the wheel. It means adapting the wheel to fit your path.

There are so many big and powerful ideas we can learn from. But instead of the rigid step-by-step approach, it's the guided try-this-and-that approach we champion best.

You'll discover new ideas to grow with and the guidance to make them fit your path..


Ideas on how to better see, become, and sustain the Real You turned into experimental tools for you to use.

We've got a long list of ideas and experiments we're building into this platforms. Ways to improve learning, action, momentum, accountability, and results.

But what if you have a better idea? This is just one way where YOU can contribute to making the new Real happen.

We're always on the cutting-edge. We're always looking for the innovation. We're always trying new things. And we're ALL benefiting because of it.


We're rehabilitating the Guru and making them human again.

Some guru types in the Self Help world cannot be saved. But many are smart people with smart ideas that can work if they're adapted to you. We're building a place where the Guru can join the community... only if they're willing to leave the bullshit behind.

Watch as the Guru gets real and their rigid systems become flexible for you.


A rotating collection of curated tools to help you on your unique path.

What can help you get to the Real You faster, easier, and better? That's what we're looking for when we go out on the hunt for growth tools designed for the Real You adventure.

First up, the hypnotic reprogramming of world-renowned celebrity hypnotist Dr. Steve G. Jones


Everything working together for the cause of the Real You Adventure

In today's Self Help, "value" is often determined by how much content, how many hours of videos, how many modules, etc. With Project 2.0, it's not about size or quantity. It's about quality and harmony. Our commitment is that everything that touches our platform will work in harmony with everything else you're doing. If it doesn't, it's gone.

The takeaway: you get to focus on being the Real You. We'll focus on everything else.

Here's what your first week (and beyond) will look like inside Project 2.0

Step 1: Your Re-Orientation Experience

As soon as you sign up, you'll start a 7-day re-orientation experience.

Each day, for 7 days, we'll send you an email with a simple idea to chew on and a simple action to take. These actions will be your first micro-steps on your Real You adventure.

After these 7 days, you'll feel alive empowered, and ready for continued growth.

Step 2: Enter your new community with a bang next Saturday

Project 2.0 is about your unique, individual journey... and how to make it a collective, shared experience. So instead of throwing you in by yourself, we let in new members at the same time, every Saturday.

This will be the first, immediate (and potentially everlasting) bond you share with others in the community: exploring and experiencing Project 2.0 for the very first time, together.

Step 3: Community introductions... with a twist

We don’t want basic introductions. We want deep and thoughtful introductions.

That's why we will present a series of deep and thoughtful questions to answer about yourself. You can pick a few or answer them all.

The purpose is to not just introduce yourself, but to also help us find the most congruent members of your own personal Adventure Pod.

You'll come out of this knowing more about yourself, and also having a deeper bond with everyone inside the community.

This is the moment your most thoughtful connections are formed.

Step 4: Join the next live video kick-off session

This will be your chance to meet the Project 2.0 team and for us to meet you.

We’ll tell more of the story, explain what’s in it for you, give you a chance to ask any questions, and give you your first taste of what we mean by “immersive experiences.”

By now, not only with you have a growing bond with many of your Project 2.0 peers, but you'll also have a new relationship with your own personal support system: The 2.0 crew.

From this moment on you'll feel confident knowing you can turn to us for anything.

Step 5: Build your Adventure Pod

Each team inside Project 2.0 will have its own chat and video room you can enter any time.

We'll also be encouraging your Adventure Pod to meet at least once a week for guided experiences and accountability.

If you find people you want to pair up with, we'll facilitate that. Otherwise, we’ll be helping the match-making process in a no-stress way.

Once your Adventure Pod is finally formed, you'll have your very own tight-knit band of personal growth companions you can grow with and learn with for life.

Step 6: Join the live guided immersion led by Joe Vitale

Shortly after you join Joe Vitale's live guided immersion, the adventure begins.

Joe will introduce to you some big ideas for becoming the Real You that he's never shared with anyone else before. Then he'll guide you through actually experiencing it... taking it from concept directly to reality.

If it's something that resonates with the Real You, he'll talk about how you can make it one of the fundamental "bricks" that build the foundation for the Real You adventure.

Step 9: Say yes and keep saying yes as the journey continues

When musicians, actors, dancers, or comedians make it up on the spot (improvisation), the cardinal rule is: Say "yes and..."

In other words, if they or their fellow performers do something, they don't stop for a redo. They take whatever just happened, embrace it (say yes) and take the next step (and...).

This is one of the basic principles behind sustaining a lifetime of becoming the Real You. The word "no" will never have a place, because everything will be a growth experience. This is what your future with Project 2.0 will look like.

We're devoted to always be there with you saying "yes and" as you see, become, and sustain the Real You.

From there, we'll be with you, supporting you, no matter where the journey goes.

When you succeed, we succeed -- and we'll all move forward together.

There are two paths in front of you

The first... the path you've been on. Self Help wrapped around you as it dies and takes you with it. If you want help, it means spending money on programs designed for you to fail. It means following someone else's path. It means chasing success that's someone else's idea of success.

But there is one "plus" to this path: the comfort of familiarity. In abusive relationships, it's often the comfort of familiarity that keeps the abused from walking away. And before you assume that's an insensitive comparison, it's true. The relationship with Self Help is an abusive relationship. And like all abusive relationships, you can only leave if you're ready to leave.

The second path is that of seeing, becoming, and sustaining the Real You. It doesn't mean you need us. You don't need Project 2.0 for your path to your true self. And we will never pretend to be "the solution." But we will do everything we can to be there with you and for you. We want to be invaluable. And, if you're up for the adventure, we'd love for you to say yes and join us.


$ 7  Month
  • A Community Of Growth Adventurers
  • Your Own Team Of Private Companions
  • Our Team Of Misfits Devoted To You
  • Immersive Growth Experiences
  • Immersive Growth Experiences
  • Live Virtual "Guided Immersions"
  • Personal Development 2.0


$ 70  Year
  • Two Months Free
  • A Community Of Growth Adventurers
  • Your Own Team Of Private Companions
  • Our Team Of Misfits Devoted To You
  • Immersive Growth Experiences
  • Immersive Growth Experiences
  • Live Virtual "Guided Immersions"
  • Personal Development 2.0


Imagine waking up one day and suddenly you have a community of life adventurers, accountability and support, a constant stream of immersive explorations into your personal growth, a “support team” for your life’s journey, where everyone is equal, including the “gurus”, and where everything is about you, not us.  We’re here to serve you, not us.

The vision is for everyone.  And one day, it will be.  For now, it’s for everyone who is willing to set off on an adventure… and secretly loves the idea of not knowing what’s coming next…

This is not about a time commitment. It’s about committing to the journey, to yourself, and to your community… in whatever way works for you.  If you don’t check in for a minute, we’ll check in with you.  But we’re not pushing expectations onto you… besides being present and showing up however you can.


However, we’ll say this: the time you invest is to make better use of the rest of the time you’re alive.  It all connects.  And we’ll make sure it’s worth every minute.

If you’re asking about a money back guarantee – we’ll happily give you 60 days to try it out.  If it’s not for you… or not for you now… we’re not going to take your money.

But our real guarantee: We guarantee to show up, to focus on you, to be authentic, and to help you reach heights you can’t on your own.  We guarantee to focus on your entire lifetime of growth, not just these moments you share with us.

We guarantee we’ll be present.

For 15 years, I’ve been designing and publishing personal development courses. 

I’m also aware of when people succeeded and when we failed to deliver.  I know what works and I know what could work better.

But we’re not your teachers.  We’re not claiming to have all the answers.  That’s not the point.

We’re here as facilitators: to create the space, the community, and the support you need to do whatever it is that you were meant to do.  

Ultimately, if you disagree, just tell us and we’ll return your money.  

But my hope? You just have a feeling… and if that feeling says “yes” then that’s your answer.

It’s not another facebook group.  We’re actually using a really innovative piece of software to host the community on our own site.  So everything is connected.  Think of it like what you sometimes wish facebook secretly was…

Nope.  We have our big community in one space, and then we have a separate place on our site where you’ll access your small teams.  There you will find a shared live chat (think a group Whatsapp chat) and a way to start a video/audio call at any time.

Depending on when you join, it could be less than a week or less than a day.  We will be making it happen as often as possible.  But we’ll make sure you’re… engaged while you wait 🙂

At least once a month, but honestly, as often as we can (because we want to participate too!)  No guarantees beyond once a month.

If you want to learn a language, would you learn faster (and have more fun) going to the country and having to speak? Or would you learn better in a classroom?

Research says the immersion works better… and it’s more fun.

So think of it like that.  Beyond that, you’ll have to wait and find out…

There will always be recordings available… and we’ll work on making those recordings as close to the real experience as possible.  And if you find the times are generally not convenient, let us know and we’ll explore other options together.

No problem.  SImply reach out and let us know and we’ll be happy to work with you, whether that’s pausing or cancelling.  If you cancel, you will have access until your active period ends, whether that’s through the monthly or yearly plan

We want to cut out the greed and make it about you and not the money.

But our approach? To make a better business model… so that even the greedy people start focusing on you.

We want to prove that focusing on how much lifetime value YOU get is far greater than the financial return.

But our hypothesis? In the end, it will be more “profitable” than the greedy way.

This may be deeply controversial with my “peers.”  I may burn some bridges. If so, so be it.  It’ll tell us who’s in it for the right reasons and who’s in it just for the money.

  1. Build a silent movement of adventurous seekers who can shake up a world stuck in its own loops
  2. Build a model that disrupts the status quo and replaces greed with care.
  3. Focus on knowledge turning into action and action turning into a lifetime of results
  4. Create unique, inventive, experimental, and wildly enjoyable growth immersions and adventurous experiences